NotToday
Quit impulse shopping.
Watch your savings grow.
Budgeting apps tell you where the money went. NotToday catches it before it leaves. Log the thing you want, give it a cooldown, and when the craving passes, the price lands in your savings total.
Beta is open. Skip the line →On Android or not ready? Join the list for the next wave.
A quit-smoking tracker, but for shopping
- 1
Catch the urge
See something you want? Log it in 15 seconds: item and price. Then close the shopping app. The item is safe with us.
- 2
Cool it down
10 minutes, 24 hours, or 7 days. A two-minute reset helps you notice what the craving is actually about.
- 3
Keep the money
Skip it and the price joins your running total, plus your wall of things you didn’t buy. Wanted it. Not today.
The money you don't spend is still money you earned.
Pick your challenge
Impulse Pause
Rolling, no end date. Every urge gets a cooldown before it gets your money. Start any day, including today.
No-Spend Month
30 days of buying nothing outside your exceptions. The classic reset, with a tracker that actually understands it.
No Buy 2026
The big one: a year of intentional spending, on your rules, with a receipt of everything you didn’t buy.
What we'll never do
- ✓ No ads.We’re not in the attention business.
- ✓ No affiliate links.An anti-shopping app that profits when you shop would be gross.
- ✓ No bank access.Your data lives on your phone. Export or delete it anytime.
- ✓ No shame.Bought the thing? You reflect, you continue. Your progress is never destroyed.
- ✓ No cancellation maze.One honest price, cancel in one tap, free tier that stays free.
One honest price. Free forever on one device: capture every urge, run a challenge, keep the whole loop. NotToday Everywhere adds sync across your devices, unlimited challenges, and deeper insights for $19/year ($2.99/month, or $29 once during launch). We never charge you for the moment you skip a purchase. That's the whole pricing page.
Yes, we know: an app to stop buying things, that you can buy. The free tier is real and stays free. Premium is one honest price, shown up front, with cancel instructions on the paywall itself.
The beta is open.
Free during beta. On iPhone you can skip straight into TestFlight. On Android or not ready yet, join the list and you're first in line for the next wave.